KOBAYASHI Tetsu

写真a

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Title

Professor

Laboratory location

Sugimoto Campus

Degree 【 display / non-display

  • Osaka City University -  Doctor of Commerce

Research Areas 【 display / non-display

Marketing

Research Career 【 display / non-display

  • Channel Strategy and Distribution System

    (Individual)

    Keyword in research subject:  channel, distribution

  • Agri-food Value Chain

    (Collaboration in Japan)

    Keyword in research subject:  food, agriculture, supply chain management

  • Place Marketing

    (Individual)

    Keyword in research subject:  place branding, regional policy

  • Strategic Brand Management

    (Individual)

    Keyword in research subject:  brand

Association Memberships 【 display / non-display

  • Japan Society of Marketing and Distribution

  • Japan Marketing Academy

  • Japan Association for Cunsumer Studies

  • The Japan Society of Foodservice Studies

  • JAPAN SOCIETY OF KANSEI ENGINEERING

Committee Memberships 【 display / non-display

  • 2017.04
    -
    2019.03

    Japan Marketing Academy  

  • 2017.06
    -
    2019.05

    Japan Society of Marketing and Distribution  

  • 2014.06
    -
    2018.05

    The Japan Society of Foodservice Studies   Director

Current Career 【 display / non-display

  • Osaka City University   Graduate School of Business   Global Business Course   Professor  

Graduate School 【 display / non-display

  •  
    -
    1989

    Keio University  Graduate School, Division of Commerce 

Graduating School 【 display / non-display

  •  
    -
    1984

    Meiji Gakuin University   Faculty of Economics  

 

Published Papers 【 display / non-display

  • Concept analysis of benefit delay in services: extension to customer resource based service model

    Tetsu Kobayashi

    Journal of Marketing & Distribution  21 ( 1 ) 1 - 12 2018.03  [Refereed]

  • Brand Management for the Food Service Industry

      90 - 110 2015.06

  • Two Place Branding Theories: Their Uniqueness and Linkage

      137 - 161 2014.11

  • Some Problems in Marketing Channel Study

      45 - 67 2014.10

  • B-1 Grand Prix of Local Gourmets as the Place of Emergence

      129 - 158 2014.01

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Books etc 【 display / non-display

  • The Theory and Practice of Place Branding in Japan

    Tetsu KOBAYASHI (Part: Single Work )

    2016.12

  • Distribution Channel and Sales Strategy (Contemporary Marketing Strategy[3])

    Chieko MINAMI (Part: Joint Work )

    2004.03

Review Papers (Misc) 【 display / non-display

  • The Effect of The Practice of Returued Unsold Goods in Japan on Entry inot The Japanese Marlcet

    Osaka City University Business Review  4,23-34 1993

Conference Activities & Talks 【 display / non-display

  • The Study on Hospital Assessment of the Patient in the Consumption of the Professional Service of the Benefit Delayed Type

    2015.05 

  • Quantitative Analysis of the Menu Assortment

    2012.05 

  • Product Development with Value Design

    The 2010 INFORMS Marketing Science Conference  2010.06 

  • Place Branding Management:Network Model with a Fractal Structure

    2009.05 

  • Food Culture of New York: the Overview and Development Factors

    2008.07 

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